Home » Map the Future of Design for Enhanced Customer Experience by Deepa Prahalad
Map the Future of Design for Enhanced Customer Experience Deepa Prahalad

Map the Future of Design for Enhanced Customer Experience

Deepa Prahalad

Published September 1st 2010
ISBN : 9780132609845
ebook
19 pages
Enter the sum

 About the Book 

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.Use experience mapping to createMoreThis Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.Use experience mapping to create products, services, and experiences your customers will be truly passionate about!Great design begins with a deep understanding of the consumer. But how can you evaluate subjective, intangible ideas such as consumer experience and empowerment? Traditional tools for mapping competition generally analyze pricing, margins, and market shares: they dont capture the crucial emotional connection that distinguishes market leaders. Consider the runaway success of the Flip Video camcordera .