Home » Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion by Nicholas J.G. Winter
Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion Nicholas J.G. Winter

Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion

Nicholas J.G. Winter

Published May 14th 2014
ISBN : 9780226902388
Unknown Binding
286 pages
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 About the Book 

In addition to their obvious roles in American politics, race and gender also work in hidden ways to profoundly influence the way we think—and vote—about a vast array of issues that don’t seem related to either category. As Nicholas Winter reveals inMoreIn addition to their obvious roles in American politics, race and gender also work in hidden ways to profoundly influence the way we think—and vote—about a vast array of issues that don’t seem related to either category. As Nicholas Winter reveals in Dangerous Frames, politicians and leaders often frame these seemingly unrelated issues in ways that prime audiences to respond not to the policy at hand but instead to the way its presentation resonates with their deeply held beliefs about race and gender. Winter shows, for example, how official rhetoric about welfare and Social Security has tapped into white Americans’ racial biases to shape their opinions on both issues for the past two decades. Similarly, the way politicians presented health care reform in the 1990s divided Americans along the lines of their attitudes toward gender. Combining cognitive and political psychology with innovative empirical research, Dangerous Frames ultimately illuminates the emotional underpinnings of American politics.