Home » High Value, Low Cost: How to Create Profitable Customer Delight by Brian Plowman
High Value, Low Cost: How to Create Profitable Customer Delight Brian Plowman

High Value, Low Cost: How to Create Profitable Customer Delight

Brian Plowman

Published September 1st 1994
ISBN : 9780273604372
Hardcover
267 pages
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 About the Book 

BPM enables companies to meet new challenges on two fronts- the customer and the organization. This text shows how to determine the external factors which wil create market differentiation and develops the three ingredients which together build aMoreBPM enables companies to meet new challenges on two fronts- the customer and the organization. This text shows how to determine the external factors which wil create market differentiation and develops the three ingredients which together build a differentiating customer proposition. It provides a two-step route map to change the internal capability to achieve corporate transformation.